It’s time to break out the spots and cow bells for Chick-fil-A®’s 12th annual Cow Appreciation Day event on Tuesday, July 12. On that day, customers who show their spots will receive a free entree at Chick-fil-A’s more than 2,000 restaurants nationwide.
Atlanta-based Chick-fil-A, Inc. announced today the grand opening date of its second full-service restaurant in New York City. The restaurant, located at the corner of West 46th Street and 6th Avenue near Rockefeller Center, is set to open on Saturday, April 2.
Imagine this: It’s a typical Tuesday in Manhattan with thousands of people walking along 7th Avenue in Midtown – perhaps to catch a train at Penn Station or to attend a meeting at one of the dozens of office buildings towering above. Suddenly people start to gather in front of Madison Square Garden. But it’s not a celebrity sighting or a sample sale. For some, it’s a familiar flavor. For others, it’s a taste of what’s to come.
If you’ve been seeing spots this July 14th, you’re not alone. Herds of Americans donned in black-and-white, handmade cow costumes are roaming the country, headed to local Chick-fil-A restaurants as part of the nation’s eleventh annual Cow Appreciation Day. The rules: customers clad from head to hoof receive free meals, while those dressed a little more subtly earn themselves a free sandwich.