Behind the Scenes: Chick-fil-A's Parachuting Cows
How one team gives thousands of cows flight
When fans entered the all-new Mercedes-Benz Stadium in Atlanta on September 2 for the first of two Chick-fil-A Kickoff Games, they were met with new sights, sounds and excitement. But one familiar gameday tradition made the new stadium feel just like home: more than 4,000 cows parachuting down from the stadium rafters.
“No, they weren’t real cows – they were Chick-fil-A “plush” cows equipped with miniature parachutes.” The football tradition dates back to 2004. Since then, more than 60,000 cows have parachuted down to cheering fans below.
But what many people may not know is just what it takes to pull off the feat. This year alone, more than 100 Chick-fil-A volunteers (including Chick-fil-A staff, spouses and restaurant team members) climbed hundreds of feet above the field to send the cows – in perfect sync – parachuting down just as Alabama and Florida State stormed the field.
As they say, “it takes a village.” So, come take a behind-the-scenes look at what it takes to make your favorite bovines fly.