Here’s what it looks like to camp outside of a Chick-fil-A
Off of Cascade Road in southwest Atlanta, a line of tents began popping up on top of a freshly paved parking lot at 5:30 in the morning on April 26. It was a hot and sunny day, one of those that feels like spring forgot about us and summer settled in far too soon.
Camping chairs circled a restaurant that hadn’t yet officially opened its doors to customers. A group of college students who were studying for finals – and playing video games – hooked up their laptops to a makeshift charging station. A mom and her two kids played a board game in a tent, while music blasted from a speaker in front of another group starting a line dance like the kind you’d see at a wedding.
This is a First 100®. Since 2003, Chick-fil-A franchise Operators have invited folks to camp out overnight in anticipation of their restaurants’ grand opening – and to be the “First 100” to get one year of free Chick-fil-A. Some arrive in groups and others come solo, but 24 hours later, they all walk – and sometimes run or dance— through the newest addition to their neighborhood.
The corner of Joseph E. Lowery Boulevard and Martin Luther King Jr. Drive is pretty much Main and Main for the civil rights movement in Atlanta. It’s at this intersection that leaders like Joseph E. Boone, Ralph David Abernathy and Andrew Young lived, worked and planned the protests and marches that would shape the country. It’s also the location of the newest Chick-fil-A restaurant in Atlanta.
Imagine you just moved into a new neighborhood. You’re excited, a little nervous, and you can’t wait to meet the neighbors. That’s exactly how Chick-fil-A franchise owners feel as they anticipate the grand opening of their new restaurants.
Chick-fil-A, Inc. has selected Cole Donahoo as the local franchise owner of the third Las Vegas-area Chick-fil-A restaurant. Donahoo will oversee day-to-day operations of the business, employing more than 100 full- and part-time team members, cultivating relationships with local schools, organizations and neighboring businesses, and serving guests.