Surrounded by glass on the fifth floor of Chick-fil-A’s Atlanta-based headquarters is “The Pulse,” the company’s social media control center. A wall-size monitor displays real-time comments from Facebook, Twitter and other social channels about the company’s food, restaurants and customer service. In the aggregate, these tell Chick-fil-A’s employees whether the brand and its food is being showered with praise, criticized, or worse — ignored.
It was 1965 when Truett Cathy came home with his restaurant’s latest menu offering: a piece of fried chicken breast tucked between two buttered buns. His son, Dan Cathy, remembers the moment well as a 12-year-old boy. Though he didn’t realize it at the time, his father’s new sandwich would change not only Dan’s life but the trajectory of his family’s business and the fast-food industry as a whole.
When Chick-fil-A founder Truett Cathy invented what is now known as the Original Chick-fil-A Chicken Sandwich in 1964, he had no idea it would stand the test of time and still be a favorite today.
Since its debut in 1964, the original Chick-fil-A Chicken Sandwich has been a hit with millions of people nationwide. What’s the secret to its popularity? While it seems simple – just a lightly breaded chicken breast with two pickles between a toasted, buttered bun – every part of the Chick-fil-A chicken sandwich is truly an original. And it all goes back to the creation of the sandwich more than 50 years ago.
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It’s impossible to measure how many people’s lives have been touched by Truett Cathy. In the simplest of ways, if you walk into a Chick-fil-A tomorrow and a team member smiles and says “my pleasure,” you are witnessing the legacy of the Chick-fil-A founder’s kindness.