It all started in 1995 with one message: Eat Mor Chikin. Twenty-three years later, the Chick-fil-A Cows can still be spotted all over the country – from their original home on billboards, to water towers, Major League Baseball stadiums and even on television. And just once a year, the Cows (and their lookalikes) can be found in herds at Chick-fil-A restaurants from coast to coast.
Three years ago, Thecla Scott was rocking out inside her Chick-fil-A restaurant in Jefferson, Louisiana. It was her first Cow Appreciation Day as a restaurant Team Member, and she had agreed to play the role of DJ. “That was my favorite Cow Appreciation Day,” she remembers. “Thankfully, the guests loved my music!”
They’re covered in spots. They dare to climb to new heights. And their spelling never ceases to entertain. We love Eat Mor Chikin Cows, and coming up on July 11th, Chick-fil-A customers nationwide can show their love too.
The challenge was simple: Design a t-shirt for Chick-fil-A’s 13th annual Cow Appreciation Day that makes people smile. The response was an amazing display of creativity from Chick-fil-A team members across the country.
It’s time to break out the spots and cow bells for Chick-fil-A®’s 13th annual Cow Appreciation Day event on Tuesday, July 11. On that day, customers who show their spots will receive a free entrée at Chick-fil-A’s more than 2,100 restaurants nationwide.