Cow Appreciation Day. It’s the one day a year where herds of cow-clad guests come out to their local Chick-fil-A restaurants and show their spots in exchange for a free entrée. This year, Chick-fil-A’s 15th annual Cow Appreciation Day will take place on Tuesday, July 9.
In October 2003, Chick-fil-A Operator Bruce Ploeser and his team were preparing to open the first free-standing Chick-fil-A in the Phoenix area. The Goodyear, Arizona, grand opening was significant, marking one of the first restaurants in Chick-fil-A’s West Coast expansion. Yet 15 years later, the opening would prove to have far greater significance than his team could have imagined: it was the site of the first-ever Chick-fil-A First 100® Campout.