Multigrain English muffin sandwich marks the first new breakfast entrée in six years
ATLANTA (July 18, 2016) –With American consumers eating breakfast away from home more frequently, Chick-fil-A today launches a new breakfast sandwich to meet the demands of those seeking a healthy breakfast on-the-go. The new Egg White Grill, a protein-packed breakfast sandwich, is the first new breakfast entree for the national quick-service restaurant chain since 2010.
“At Chick-fil-A, we’re constantly looking for innovative – and delicious – ways to meet the needs of our guests.”– David Farmer
The Egg White Grill is a lower-calorie menu option made with a breakfast-sized portion of grilled chicken breast, freshly grilled egg whites and American cheese served on a toasted multigrain English muffin. The sandwich has 300 calories and 25 grams of protein and is intended to keep customers’ hunger satisfied throughout their busy morning routines. The sandwich starts at $3.35.
“At Chick-fil-A, we’re constantly looking for innovative – and delicious – ways to meet the needs of our guests,” said David Farmer, vice president of menu strategy and development. “We understand the importance of breakfast and the impact it has throughout the day. We tested the Egg White Grill in select markets across the country, including our busiest restaurants in Manhattan, and our customers gave us great feedback. The Egg White Grill is the perfect solution for our health-conscious customers looking for a grab-and-go breakfast.”
Industry-wide, the breakfast daypart has grown more than 60 percent in the past five years. The Egg White Grill makes Chick-fil-A one of the first fast food restaurants to offer grilled chicken as a breakfast option, a move consistent with the company’s efforts to offer a menu of choice that accommodates individual dietary preferences.
Chick-fil-A added breakfast to the menu in 1986, with the Chick-fil-A Chicken Biscuit. The chain has since added variety to the breakfast menu, including Chick-n-Minis, a Breakfast Burrito, the Greek Yogurt Parfait and a fresh fruit cup, which was a first for the industry when it was added to the menu in 2004.
As part of further changes to its breakfast menu, Chick-fil-A today increased the size of its Greek Yogurt Parfait, which originally launched in 2015, from 3.5 oz. to 5.5 oz. The resized Greek Yogurt Parfait is 180 calories, 12 grams of protein and starts at $2.95.
Beyond breakfast, today Chick-fil-A also adds a new Sweet & Spicy Sriracha dipping sauce and three new and improved sauce flavors — Smokehouse BBQ, Garlic & Herb Ranch and Zesty Buffalo – to its lunch and dinner line-up. The new and improved sauces were developed in a continued effort to meet changing customer tastes and flavor trends.
Throughout Chick-fil-A’s history, the company has been on a journey to serve not only delicious food with a warm smile, but also offer a menu customers feel great about eating. Chick-fil-A removed trans fats from the entire menu in 2008 and removed high fructose corn syrup and artificial colors from dressings and sauces in 2015. The company is also committed to serving chicken raised with “No Antibiotics Ever” by the end of 2019.
Research commissioned by Chick-fil-A and conducted by Prophet Brand and Marketing Consultancy
About Chick-fil-A, Inc.
Atlanta-based Chick-fil-A, Inc. is a family owned and privately held restaurant company founded in 1964 by S. Truett Cathy. Devoted to serving the local communities in which its franchised restaurants operate, and known for its original chicken sandwich, Chick-fil-A serves freshly prepared food in more than 2,000 restaurants in 43 states and Washington, D.C.
Chick-fil-A system sales exceeded $6 billion in 2015, which marks 48 consecutive years of sales growth. Chick-fil-A earned a top spot in the 2015 Customer Service Hall of Fame for the second year in a row and is the only quick service restaurant to make the Customer Service Hall of Fame. The company was also the only restaurant brand named to the Top 10 “Best Companies to Work For” by 24/7 Wall Street. More information on Chick-fil-A is available on the chain’s website located at www.chick-fil-a.com.